The KONG story begins back in the 1970s at the hands of Joe Markham, who recognised that his ex-police dog Fritz was attempting to entertain himself by chewing rocks. Knowing the hazards this presented, Joe one day tossed Fritz a piece of Volkswagen Bus rubber suspension part that Joe was working on - and Fritz loved it! Joe then worked to make a dog toy with the same durability and feel, until he created the KONG toy that people (and their dogs) all around the world love.

KONG dog toys encourage play, satisfying instinctual needs and strengthening the bond between dog and pet parent. Built for durability, KONG dog toys also offer mental and physical stimulation, all whilst meeting the innate need of dogs to play.

The KONG Classic is the gold standard of dog toys and has become the staple for dogs around the world for over forty years. Offering enrichment by helping satisfy dogs’ instinctual needs, the KONG Classic’s unique natural red rubber formula is ultra-durable with an erratic bounce that is ideal for dogs that like to chew while also fulfilling a dog’s need to play. Want to extend play time? Be sure to stuff with tempting bits of kibble and entice with a dash of peanut butter. Add to the fun by adding KONG Snacks and topping with KONG Easy Treat.